BUSINESS
Uplift Money Limited
SKILLS USED
User Research, UX Design, UI Design, Interaction Design, Product Management
Uplift Money, part of the Comparitec Group, sought to revolutionise the credit marketplace with an app designed to enhance customers credit scores using Open Banking technologies. The app aimed to engage users within the Comparitec ecosystem to help reduce customer reacquisition costs and offer a no-cost, accessible solution for customers. Initially targeting renters, the app blended traditional credit scoring with modern financial technologies.
Challenge
The app, above all else, had to keep customers engaged and active on their phones, as rent reporting incurred a monthly recurring cost for the business. Additionally, the app needed to integrate smoothly into the existing Comparitec ecosystem by cleverly capturing relevant information to offer customers alternative products and financial solutions.
Future iterations aimed to appeal to homeowners through an 'Uplift Points' system, leveraging Open Banking data.
Result
To maintain engagement the app included features that required customers to actively confirm their rent payments while displaying the accumulation of successfully reported payments, similar to fitness tracking tools. The design was kept open-ended to accommodate future technologies and features, allowing the app to continuously evolve. An initial version with limited functionality was released to gather real customer feedback to help identify and address pain points effectively.
The successful launch of the app demonstrated high engagement and effective credit score improvements for renters establishing a solid foundation for future homeowner features. The app provided tangible value, fulfilling its mission to enhance financial wellness.
