WORK HISTORY
April 2019 - Present
As Lead UX Designer at Comparitec, I oversee the design and user experience for 11+ websites, apps, and services. I implemented tools like Convert Experiences, Microsoft Clarity, and Amplitude Analytics, enhancing our testing, website recordings and customer analytics, which have influenced key product decisions and the product roadmap. I led the implementation including formal sign-off and data impact assessments, in collaboration with our DPO.
Additionally, I built and managed a team of designers and a content writer, nurturing team growth and a positive environment. Working with the Marketing Director and Head of Development, we prioritise features and products to effectively meet customer needs.
May 2016 - April 2019
WM Reply worked with clients as a Microsoft Gold Rated Partner agency. Initially, I was hired to design intranets and internal communications materials for clients such as Burberry, Virgin Atlantic, and British Gas.
My role then transitioned into working with the Web team, where I began designing and developing customer-facing websites and apps for clients including easyJet and JD. These projects involved leading and facilitating workshops with stakeholders using the sprint methodology. I then condensed the research and findings into digestible UX research packs to drive designs and improvements for our clients.
November 2015 - May 2016
Working under the Managing Director to establish the design function of the low-cost holiday brand, Holiday Gems. During my time at Holiday Gems, I also designed and launched the tailor-made holiday website, Destination2. This involved optimising user journeys and reducing dropout points based on data provided by analysts
October 2011 - November 2015
The role consisted of designing print ready display adverts for the various titles NWN Media produced, liaising with Sales Representatives whilst building relationships and following supplied briefs.
EDUCATION
March 2017
2007 - 2011
2004 - 2007